How do you optimise and grow a social campaign?

To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.

A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.

A social campaign stops working because of audience saturation, worn-out creative, seasonal changes or competition, or because the landing page needs improving. From Cantù we analyse the data to find the cause and step in, for companies in Como, Brianza and Milan.

To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.

AI in social campaigns is used to generate ideas and variants of copy, images and videos, analyse data and speed up testing, always with review by the team. In Cantù we use it every day for the campaigns of companies in Como, Brianza and Milan.

To coordinate social and Google campaigns you give each channel its role: social media make people discover the brand, Google catches those already searching, remarketing brings back those who visited the website. From Cantù we manage both for companies in Como, Brianza and Milan.

To integrate social campaigns and organic management you use profile content as the basis for ads and use ads to give visibility to the best content, with a single plan. In Cantù we follow both activities for companies in Como, Brianza and Milan.

To coordinate social campaigns, website and newsletter you build a single journey: ad, landing page, enquiry and newsletter, with a consistent message. In Cantù we develop the website and manage campaigns and newsletters for companies in Como, Brianza, Milan and Lugano.

To plan the year's social campaigns you start from the company calendar and the seasonality of the market, distinguishing awareness and conversion phases. In Cantù we build bespoke plans for companies in Como and Brianza, and also in Milan and Ticino.

In Como, social campaigns already started by others can be optimised by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We analyse accounts, audiences and creative, then correct what is needed for companies in Como, Brianza, Milan and Ticino.

The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.

The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.

An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.

A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.

Remarketing on social media shows targeted ads to people who have already visited your website or interacted with your content. We create distinct audiences, prepare different messages for each moment and optimise every day. We set it up from Cantù for companies in Como, Brianza and Milan.