Social media, website and newsletter work together
To coordinate social campaigns, website and newsletter you think of a single journey: the ad brings people to the website, the website collects the enquiry and the newsletter keeps the relationship going over time. Message, images and tone must stay consistent at every step.
In Cantù, in the province of Como, we develop the website and manage campaigns and newsletters for companies in Como, Brianza and Milan.
From ad to enquiry
Every step has a precise job and should be measured.
To plan the year's social campaigns you start from the company calendar and the seasonality of the market, distinguishing awareness and conversion phases. In Cantù we build bespoke plans for companies in Como and Brianza, and also in Milan and Ticino.
In Como, social campaigns already started by others can be optimised by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We analyse accounts, audiences and creative, then correct what is needed for companies in Como, Brianza, Milan and Ticino.
To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.
Remarketing on social media shows targeted ads to people who have already visited your website or interacted with your content. We create distinct audiences, prepare different messages for each moment and optimise every day. We set it up from Cantù for companies in Como, Brianza and Milan.