Etro Home Interiors is the home furnishing and decor line of the prestigious Italian brand Etro. The collection embodies the brand’s distinctive spirit, blending tradition, elegance and innovation through the skilled use of fine materials, iconic patterns and a sophisticated design. From armchairs to decorative accessories, every piece turns living spaces into luxurious, welcoming environments, reflecting the brand’s philosophy: creating beauty and well-being.
We at NewVisibility, a communication agency in Cantù, in the province of Como, work alongside Etro Home Interiors on the communication of a luxury furniture brand, with an approach that brings several services under one roof. We built the line’s website, designed to showcase the products and the brand’s aesthetic universe, and we support it with SEO and creative strategy, so that the collection can be found by those looking for high-end Italian design.
The product story is told above all through video: productions for the Salone del Mobile and the Fuorisalone, making-of videos of the armchairs (such as Reed and Ornamenta) and location spots at Lake Maggiore, Pavia and Vigevano. Carefully crafted images that bring out the materials, craftsmanship and atmosphere of the collection.
Below you will find the details of the projects we have worked on for Etro Home Interiors.
