Etro Home Interiors Video production for the 2024 Salone del Mobile: luxury furniture brand
Video production for the 2024 Salone del Mobile: luxury furniture brand Photo/Video
Video of Etro Home Interiors at the Salone del Mobile 2024
Etro Home Interiors has returned to Salone del Mobile.Milano with a space in the new Hall 15, and NewVisibility has produced a video chronicling its immersive journey through the rediscovery of the 1960s and 1970s and the exploration of contemporary stylistic codes.
The clean lines of the furnishings interact with the maximalism and eclecticism typical of the brand, evident in the mix of eras and styles and in the use of colours and fabrics – central themes of the Etro style. The editing is brief and incisive, with a strong rhythm, and the narrative is signed off with the logo.
The main video is in 16:9 landscape format (1920x1080) and lasts 15 seconds. The delivery also includes 5 clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website and social media; the vertical clips accompany the trade fair communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to feed the brand’s channels after the event.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer’s attention. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. At trade fairs, we’re working to tight deadlines and with uncontrollable lighting conditions: we carry out a site visit before the event opens, map out a sequence of locations and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. Every video is designed for the platforms where it will be shared: website, YouTube and social media, in both horizontal and vertical formats. If you’d like a video for your brand, start with our video service.
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NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Because it’s a montage designed to grab attention in a matter of seconds, accompanied by vertical clips showing individual rooms for social media.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.