Etro Home Interiors Advert filmed on location at Lake Maggiore
Advert filmed on location at Lake Maggiore Photo/Video
On-location video shoot on Lake Maggiore for Etro Home Interiors
For Etro Home Interiors, we produced a video shot on location on Lake Maggiore, choosing a setting where the brand’s design interacts with the landscape and the architecture.
The video showcases the furnishings and ambience at a brisk pace.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 13 seconds. The main video is accompanied by 8 clips in 9:16 vertical format (1080x1920), designed for Reels and Stories. The main video is intended for the website and social media.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. Filming in a carefully chosen location allows us to showcase the product in its ideal setting, with lighting and an atmosphere that are difficult to achieve in a showroom or studio.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a strong rhythm, with the same team handling every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. For on-location videos, the choice of venues, the natural light at that moment and the angle of view are key: we carry out a site survey before filming and, where necessary, we also shoot from above using drones.
Our equipment includes LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos. Deliverables are designed for multiple channels, with both landscape and portrait videos telling the same story.
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NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Because it allows the furniture to be displayed in an ideal setting, with lighting and ambience that are difficult to achieve in a showroom.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Depending on the story you want to tell and the available light. We’ll carry out a site visit, assess the timing and angles, and finalise the shooting schedule.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.