Abbattista

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Abbattista spa is a leading, long-established company in the home furnishings sector, specialising primarily in bathroom furnishings and heating and plumbing services.

With over 30 retail outlets and 12 showrooms spread across Lombardy and Piedmont, the company turned to our communications agency to refresh and strengthen its online presence.

Following an in-depth analysis of the sector and various competitors, our web agency suggested that Abbattista carry out a professional photo shoot, with the aim of communicating the company’s values and various services in a modern and effective way.

Using the images taken during the photo shoot, our web development agency subsequently designed a new and functional corporate website, showcasing all of Abbattista’s features to potential customers.

Below is a breakdown of the work carried out by our Como-based communications agency for Abbattista:

We captured the entire counter experience in a single day of filming. The work was planned down to the last detail — site visit, running order and sequences defined in advance — so we could go in, film everything we needed and leave without ever slowing down the store's activity. Efficiency on timing is part of the service, not an exception.

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The video was filmed with our own equipment. This means that with us you get not only the service but also the means to deliver it: full control over every technical choice, faster working times and no reliance on external rental services. A concrete advantage for the quality and the final result of the video.

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A store is not a film set: tight spaces, mixed lighting, very different environments, from the counter to the warehouse. Our team is used to reading the context and finding the right solution on the spot, adapting framing and approach without ever lowering the quality of the result. In this case, we chose to alternate shots at the counter with shots in the warehouse.

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A video like this doesn't just remain a nice memory: it becomes a tool. It is used online, on social media, at trade fairs or in front of a client, and in a few seconds it conveys a way of working that would take much longer to explain in words. That is the value we deliver along with the project: ready-to-use content that keeps paying off over time.

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From a website originally built in-house by us: in 2025 we redesigned it from top to bottom and today it has passed one million views.

Read the story of the redesign

Two separate paths right from the home page: the reserved area for professionals, the store locator for those looking for the nearest store, and an outlet that the company manages independently.

Discover the two paths

Since 2022 on Facebook, Instagram and LinkedIn, with an editorial plan that speaks differently to professionals and to private customers.

See how we work on social media

Two complementary goals: growing brand awareness and driving traffic to the website, while giving visibility to the stores across the region.

Discover the campaigns

With shoots planned in advance, filmed with our own equipment from the Busto Arsizio headquarters to the branches and showrooms, without stopping day-to-day business.

See how we did it

With a photo shoot and a video production for each edition, to tell the story of the fair as it happens and reuse it in the following months.

Relive AbbattistaExpo

Because the sector analysis showed that images worthy of the brand were needed: the shots taken in Milan then became the face of the new corporate website.

Discover the photo shoot

With photos and videos that follow the event step by step: we did this for the 2023, 2024 and 2025 editions, building an archive that grows year after year.

Go behind the scenes of Christmas

A multi-service video filmed by one of our videomakers during the April 2026 trade fair, designed to present Abbattista's offering over the course of the event.

Watch the trade fair video

Trade fair stands, signage for the new stores and advertising pages for the national press: three different worlds, one visual identity.

Discover the graphic design

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