Abbattista Video production at the Vigevano branch
Video production at the Vigevano branch Photo/Video
Corporate video for the Vigevano branch
The Vigevano branch is one of the Abbattista sites we have featured in a video. The main video lasts 1 minute and 20 seconds, is in 16:9 Full HD landscape format, and takes the viewer from the outside of the building into the interior spaces: the showroom, offices and sales counter.
The video is aimed at two audiences: private customers looking for a new bathroom and fitters in need of materials. For this reason, it alternates between scenes of consultations in the showroom and more practical footage showing staff at work. Opening with an aerial shot from the outside helps viewers recognise the premises and understand where it is located even before seeing what it has to offer.
This is a corporate video designed to be split into several parts: in addition to the main film, there are two segments dedicated to the showroom and the sales counter area, to be embedded on the website’s pages to explain the branch’s individual services to a specific audience.
The footage alternates between wide shots and close-ups: finishes, materials and products on display. These are images that a photographic catalogue struggles to convey, but which the video captures in a matter of seconds. The video is published on Abbattista’s website and used in sponsored posts on social media.
A corporate video designed to be split into several parts
A corporate video isn’t confined to just one place. For Vigevano, we started with a question: who is this video aimed at? The answer – private customers and installers – guided everything else, including the content designed for showrooms and sales counters, which the client can use on their website to explain processes, products and services.
NewVisibility’s video production service begins with a concept and a style tailored to the target audience, then moves on to filming and finally to editing and post-production. We film using 300 to 1,200-watt LED projectors, sliders, dollies and Ronin gimbals – all of which we own – and for location and corporate videos we also use drones, which are used for outdoor shots such as the opening sequence of a new branch.
The work is then handled by our video department: Andrea oversees creative direction, whilst Marco and Edis handle filming, editing and post-production. If you need a video for an office, a shop or a network of branches, start here.
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NewVisibility, based in Cantù, in the province of Como. We handled the filming, editing and delivery of the files.
Because these two environments cater to different audiences: private customers in the showroom, and professionals at the counter. Content tailored to each can be included on the website pages dedicated to that service.
16:9 widescreen in Full HD (1920x1080), the ideal format for websites, YouTube and business displays.
Our corporate videos are designed to be split into several parts: as well as the full-length video, short clips are created to be embedded on the website’s pages to explain processes, products and services.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format with a fast pace, and the opening seconds are designed to grab the viewer’s attention.