Social media management for bathroom furnishings and heating and plumbing
For Abbattista, we provide comprehensive management of all communications, online and offline. We manage social media channels and advertising campaigns, produce newsletters and content, and create graphics for trade fairs, retail outlets and the national press. The result is a consistent brand image at every point of contact with the public, from the Instagram feed to the trade fair stand.
Social Media Management
For Abbattista, we developed an organic social media marketing strategy focused on Facebook, Instagram and LinkedIn, with the aim of strengthening the brand’s digital presence and showcasing its expertise, products, services and retail outlets. The editorial strategy was designed to build a communication approach consistent with the company’s dual positioning, targeting both professionals in the heating and plumbing sector and the general public, showcasing home solutions, showrooms and specialist expertise.
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Social Media Advertising
The Social Media Advertising strategy for Abbattista was developed with campaigns designed to support two complementary objectives: increasing brand awareness and driving traffic to the website. The campaign planning enabled social media to be used as a tool for regional promotion, giving greater visibility to the Abbattista network and encouraging interaction with individual retail outlets and showrooms.
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Email Marketing and Newsletters
The email marketing strategy involved the regular sending of newsletters dedicated to publicising promotions, commercial initiatives and the opening of new showrooms. This channel was used to maintain an active relationship with the Abbattista customer database, highlight the company’s latest developments and strengthen awareness of the brand and its network of showrooms.
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Google Advertising
We have developed Google Ads campaigns aimed at promoting Abbattista’s retail outlets, targeting users already interested in products and solutions for heating, plumbing, air conditioning and interior design. The initiative combined advertising with a local marketing approach, transforming the online presence into a tool to boost the visibility of the branches and guide users to their nearest shop.
Offline graphic design for Abbattista: trade fairs, signage and printed materials
We also managed Abbattista’s offline communications, complementing the digital work with graphic design projects for trade fairs and events, such as the displays for Abbattista Expo. We also designed the signage for the brand’s new retail outlets and created the advertising graphics for Abbattista’s presence in national newspapers such as La Gazzetta dello Sport and Il Corriere della Sera.
