A moving video for Abbattista
Abbattista, a company operating in the heating, plumbing and bathroom fittings sector, commissioned us to produce an evocative video, designed to tell the company’s story in a less technical language that resonates more closely with people.
The video, which lasts around 2 minutes, uses imagery, pacing and music to convey the company’s values and identity. The narrative focuses on the company’s way of working and the people who make it what it is.
The main video is in 16:9 widescreen format (1920x1080) and lasts 2 minutes and 4 seconds. It is designed for use on the website, social media and in corporate communications.
A corporate video allows you to show clients and suppliers what is difficult to explain in words: workplaces, people, machinery and working methods. Designed to be split into several parts, it can be used on every page of the client’s website to explain processes, products and services.
From the shot list to the edit: the work of our video department
A successful video begins before the director shouts ‘action’: location scouting, scripting, deciding who will appear on camera, followed by filming and editing with careful attention to pacing, music and graphics. This is the approach taken by our video production service, led by Andrea (creative director) and Marco and Edis (filming, editing and post-production). Corporate videos are designed to be split up: in addition to the full-length film, shorter clips are produced for inclusion on website pages to explain processes, products and services.
We own all the equipment, which includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We also use drones for location and corporate videos. Tell us what you want to showcase and we’ll build the video around that.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
A video that showcases the company through emotion, rhythm and music rather than a list of services.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Our corporate videos are designed to be split into several parts: as well as the full-length video, short clips are created to be embedded on the website to explain processes, products and services.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
It depends on the number of shooting days, the number of locations or sets, the people involved, the duration and the formats to be delivered. We start with a site visit and a shot list, then draw up a quote.