Joia Paris is a luxury sneaker and footwear brand that embodies “joie de vivre”, the joy of living. Its philosophy shows in every detail: from the stitching to the bold colors, each shoe is designed not just for walking, but to dance through life. The brand’s distinctive trait is the use of unusual materials and eccentric shapes, blended harmoniously to create footwear that goes far beyond a simple accessory.
We at NewVisibility, a communication agency in Cantù, in the province of Como, built the e-commerce site for Joia Paris, making sure it fits the brand identity perfectly and showcases every model at its best. We also work on the online store with Google Ads Shopping campaigns, social campaigns and newsletters, following a dedicated editorial calendar, to bring the collections in front of those looking for trendy sneakers.
The launch of each collection is told through photo and video, from the FW23, SS24 and FW25 seasons to SS26, with dedicated spots for summer and winter luxury sneakers. For the FW2026-2027 collection we also experimented with AI-generated shoots, both photo and video.
Below you will find the details of the projects we have worked on for Joia Paris.
