Joia Paris - AI video creation FW2026-2027

For Joia Paris, NewVisibility, a communication agency in the province of Como, created a video shoot entirely generated with artificial intelligence. Every scene starts from an idea and turns into movement: abstract settings, extraordinary locations and striking sets, free to evolve step by step. At the centre are a model created specifically for the brand and sneakers faithful in every detail to the original models, from shapes to colours to materials. The result is video content designed for the brand's website and social media channels.