Joia Paris Production of a video showcasing the winter collection of luxury trainers
Production of a video showcasing the winter collection of luxury trainers Photo/Video
Video for the Joia Paris Autumn/Winter 2025/26 collection
To mark the launch of the AW 25/26 collection by luxury trainers brand Joia Paris, our team produced a dynamic and modern video.
The result is an engaging visual narrative, designed and tailored to maximise impact and engagement across all social media channels.
The narrative is accompanied by nineteen vertical clips, one for each model in the collection.
The main video is in 1:1 square format (1080x1080) and lasts 1 minute and 5 seconds. The delivery also includes 18 clips in 9:16 vertical format (1080x1920), designed for Reels and Stories. The videos are designed for the brand’s social media channels.
A fashion collection video must make an impact in just a few seconds: the pace, detail and colour are chosen to make viewers pause on a feed and draw their attention to the product.
The NewVisibility video team: people, methodology and equipment
Who produces NewVisibility’s videos? An in-house team: Andrea as creative director, and Marco and Edis handling filming, editing and post-production. Working with the same team on every project ensures a consistent style and makes communication easier. For fashion and footwear, we focus on rhythm and detail, with formats designed from the outset for social media.
For lighting and camera movement, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. Everything is owned and managed in-house. If you’re thinking about a video for your business, the starting point is our video production service.
Discover our video production services
NewVisibility, a video production and communication agency based in Cantù, in the province of Como.
One for each model in the collection, for reels and stories.
The main video is square 1:1 (1080x1080). Vertical 9:16 clips (1080x1920) are also available for reels and stories.
It depends on the number of products, shooting days, sets and formats to be delivered. We start from a concept and the list of models, then define the quote.
For filming we use LED lights from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all our own.
The video department is made up of Andrea, who handles creative direction, and Marco and Edis, who take care of filming, editing and post-production. From the site visit to file delivery, the team stays the same.
Yes. For reels and stories we create content in vertical format, with a fast pace and the first few seconds built to capture attention.