Joia Paris Production of a video for the summer luxury trainers collection
Production of a video for the summer luxury trainers collection Photo/Video
Video for the Joia Paris Spring/Summer 2025 collection
For Joia Paris, a luxury trainers brand, we produced the video for the Spring/Summer 2025 collection, ‘Bloom’, designed for social media channels.
The video lasts approximately 35 seconds and is in a 1:1 square format (1080x1080), ideal for social media feeds. The pacing and details are crafted to showcase the trainers in a short, instantly recognisable piece of content.
A fashion collection video must make an impact in just a few seconds: the pace, detail and colour are chosen to make viewers pause on a feed and draw their attention to the product.
From the shot list to the edit: the work of our video department
A successful video begins before the director shouts ‘action’: location scouting, scripting, choosing who will appear on camera, followed by filming and editing with a focus on rhythm, music and graphics. This is the approach taken by our video production service, led by Andrea (creative director) and Marco and Edis (filming, editing and post-production). For fashion and footwear, we focus on rhythm and detail, with formats designed from the outset for social media.
We own all our own equipment, which includes 300–1,200-watt LED lights, sliders, dollies and Ronin gimbals. Tell us what you want to showcase and we’ll build the video around that.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
The 1:1 aspect ratio works well for social media feeds and takes up more space than a landscape image on a smartphone.
The main video is a 1:1 square (1080x1080).
It depends on the number of products, the number of shooting days, the sets and the formats to be delivered. We start with a concept and a list of models, then draw up a quote.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.