Comprehensive digital communication
NewVisibility, a communications agency based in the province of Como, manages the digital communications for Joia Paris, a trainers brand. A strategy designed to turn interest into sales: an editorial calendar that sets the pace for product launches, social media campaigns and Google Shopping that bring the trainers to the attention of those searching for them, and a newsletter that keeps the community up to date with the latest news and collections.
Social Media Management
For Joia Paris, we managed the organic social media management, building a digital presence consistent with the brand’s bold and contemporary identity. The editorial strategy highlighted the design of the trainers, the collections, the materials, the colours and the Joia Paris lifestyle, using social media as a tool to build brand recognition and foster an ongoing relationship with a community interested in fashion, footwear and the latest trends.
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Social Media Advertising
The social media advertising strategy for Joia Paris was developed along two main lines: on the one hand, campaigns aimed at increasing brand awareness in new international markets, and on the other, performance marketing activities focused on selling trainers. The combination of awareness and conversion campaigns enabled us to guide users through the funnel, from discovering the brand right through to making a purchase on the online store.
% of total opens
% Click-through rate
Email Marketing and Newsletters
We have developed an email marketing strategy featuring monthly mailings designed to maintain an active relationship between Joia Paris and its community. The newsletters followed the brand’s editorial calendar and supported the promotion of new collections, new styles and promotional periods, using email as a tool for building customer loyalty and supporting online sales activities.
