How does the Joia Paris Google Ads Shopping strategy work?

It all starts with the feed: every sneaker presented as clearly as possible.

For the Joia Paris Google Ads Shopping campaigns we set up Google Merchant Center and optimised the product feed. At NewVisibility, an advertising agency in Cantù, in the province of Como, we then build campaigns by product line and flagship model.

Discover our Google campaigns

Optimised product feed

Titles, descriptions and attributes such as colour, size and material make every sneaker clear.

Campaigns for flagship models

Campaigns are split by product line and flagship model, so the budget follows the products that matter.

Ongoing monitoring

After launch we continuously monitor bids, search queries and conversions.

Google Ads

From product feed to campaigns

The work does not end at launch: keeping an eye on bids, search queries and conversions lets the budget work where it is needed.

Looking for a Google Ads Shopping agency in Como, in Lombardy or anywhere in Italy? For a fashion e-commerce site, this is the starting point.

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