What is the Joia Paris Bloom video and how did we shoot it?

Bloom: 35 seconds, timed to the second, to tell the story of spring-summer 2025.

Bloom is the video for the spring-summer 2025 collection by Joia Paris, in 1:1 square format for social media. The video department of NewVisibility, a video production agency in Cantù, in the province of Como, handled the creative direction, filming and editing.

Discover video and photo

1:1 square for social media

About 35 seconds in 1080 x 1080 format, designed for social media.

Direction, filming and editing

The video department handled the creative direction, filming and editing.

Our own equipment

LED lights, sliders, dollies and a Ronin gimbal: having the equipment in-house lets us decide on light and movement.

New-Visibility-Agenzia-Comunicazione-Marketing-Digitale-Cantu-Social-Feed-Joia-Paris-Moda

Bloom video

Rhythm and images, second by second

With our own equipment, from LED lights of 300 to 1,200 watts to sliders, dollies and a Ronin gimbal, we decide on light and movement without relying on external rental services.

Do you have a product to show in just a few seconds? A short video for social media, made in Como, in Lombardy or anywhere in Italy, can make all the difference.

Talk to us about it