When and how did we use artificial intelligence for Joia Paris?

A model created specifically for the brand, in extraordinary settings.

For the FW2026-2027 collection, our AI Team produced a fully generated photo shoot and video for Joia Paris. We at NewVisibility, an artificial intelligence agency in Cantù, in the province of Como, created a bespoke model.

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A bespoke model

The AI Team created a model designed specifically for the brand.

Faithfully reproduced sneakers

The shapes, colours, materials and details of the sneakers are faithfully reproduced.

Abstract settings

The subjects move through abstract settings and extraordinary locations, with images for the website and social media campaigns.

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Artificial intelligence

Fully generated photos and video

The images are designed for the brand's website and social media campaigns, with a shoot and a video both generated with artificial intelligence.

If you want to experiment with AI for your communication in Como, in Lombardy or anywhere in Italy, we at NewVisibility combine creativity and technology.

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