Why does every sneaker colour have its own page on the Joia Paris website?

For anyone buying a sneaker, the colour is often the reason for the purchase.

On the Joia Paris e-commerce site, every colour variant has its own page, with dedicated photos and information. We at NewVisibility, a web agency in Cantù, in the province of Como, built the catalogue around this logic, split between women and men.

See how we built the e-commerce site

One page per colour

Every colour variant of every model has its own page, with dedicated photos and information.

More SEO on model and colour

Each page can be found by people searching for exactly that model in that colour.

Women's and men's catalogue

The catalogue is split between women and men, making it easy to find your way through the variants.

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E-commerce

Targeted searches, an organised catalogue

This choice has an SEO advantage: each page captures highly targeted searches, because people looking for a sneaker often already know what colour they want.

If you sell products with many variants and are looking for an e-commerce agency in Como, in Lombardy or anywhere in Italy, we at NewVisibility start from how your customers search.

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