How does the Abbattista website work for consumers and professionals?

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Two paths, one website

Consumers and professionals on the same website

Visitors to the Abbattista website choose their route straight away: two separate paths right from the home page, one designed for private customers and one for professionals. At NewVisibility, a web agency in Cantù, in the province of Como, we built this structure so that two audiences with different needs do not end up in the same maze of content.

Professionals have a reserved area with dedicated tools and information; anyone looking for a product to see in person uses the store locator to find the nearest store; the outlet, meanwhile, is managed independently by the company, with no intermediate steps. These are different functions coexisting in a single B2B and B2C website.

It is a solution suited to any company that sells both to the public and to professionals. If you need a website with a reserved area and store locator in Como, in Lombardy or anywhere in Italy, let's talk.

Discover our website development
New-Visibility-Agenzia-Comunicazione-Como-Abbattista-Sito-Outlet Backend
At a glance

How the website is organised

An information architecture designed for two different audiences.

Paths
Consumers and professionals
Reserved area
Professional channel
Tools
Catalogue, store locator, outlet
Management
Content self-managed from the back end
Portfolio

The project in our portfolio

Contact

Different audiences to serve online?

Tell us about your company: we design the website from our base in Cantù.

Contact us
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