Consumers and professionals on the same website
Visitors to the Abbattista website choose their route straight away: two separate paths right from the home page, one designed for private customers and one for professionals. At NewVisibility, a web agency in Cantù, in the province of Como, we built this structure so that two audiences with different needs do not end up in the same maze of content.
Professionals have a reserved area with dedicated tools and information; anyone looking for a product to see in person uses the store locator to find the nearest store; the outlet, meanwhile, is managed independently by the company, with no intermediate steps. These are different functions coexisting in a single B2B and B2C website.
It is a solution suited to any company that sells both to the public and to professionals. If you need a website with a reserved area and store locator in Como, in Lombardy or anywhere in Italy, let's talk.
Discover our website development
How the website is organised
An information architecture designed for two different audiences.




