How do you tell the story of a network of stores and branches in a video?

Telling the story of a network of sites in a video takes method. Before switching on the cameras, we at NewVisibility, a video production agency in Cantù, in the province of Como, carry out a site visit and draw up a running order: in stores spaces are tight, lighting is mixed and the customers' work cannot stop.

We filmed with our own equipment, starting from the Busto Arsizio headquarters and moving on to the branches and showrooms. Alternating shots at the counter with shots in the warehouse allowed us to show Abbattista's everyday reality, not a staged version.

The result is a corporate video ready for social media, trade fairs and client meetings. If you want a video for your stores in Como, in Lombardy or anywhere in Italy, let's start with a site visit.