Abbattista Video production at the Busto Garolfo branch
Video production at the Busto Garolfo branch Photo/Video
Corporate video for the Busto Garolfo branch
Abbattista S.p.A. commissioned us to produce a promotional video for its Busto Garolfo branch, one of the retail outlets in its heating, plumbing and bathroom furniture network spread across Lombardy and Piedmont. The result is a 16:9 widescreen video in Full HD, lasting 1 minute and 55 seconds, which takes the viewer on a guided tour of the sales areas.
At the heart of the narrative are the people and the spaces within the branch: the advisers who welcome and assist customers, the showroom with its bathroom products, and the counter dedicated to trade professionals. The aim is to help those who have never visited the branch understand what they can find there and how they are assisted in making their choices.
Filming took place on location at the branch, alternating between wide shots and close-ups of the products, whilst the editing gives the narrative a sense of rhythm whilst keeping the message clear, with on-screen graphics and text accompanying the images.
Like all our corporate videos, it is designed to be split into several parts: in addition to the full-length video, each section can be embedded on the website’s pages to explain the branch’s services, products and organisation. The landscape format is ideal for the website and for sponsored campaigns on social media, where Abbattista uses it to introduce the branch to those who have not yet visited it. The video is part of a series dedicated to the company’s retail outlets, built up branch by branch using a consistent style.
The video department that supports each branch, from site visits to editing
Behind Abbattista’s videos is the video department at NewVisibility. Andrea is in charge of creative direction, whilst Marco and Edis are the hands and eyes behind the camera, handling everything from filming to editing and post-production. The team is the same for every branch, and this is what ensures a consistent style from one video to the next.
The video production service oversees every project from concept to final edit. For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting allows us to work in large spaces full of reflective surfaces; sliders and dollies add movement to the camera; and the gimbal keeps handheld shots steady. We also use drones for location and corporate videos. As we own the equipment, we organise the timing and set-up ourselves.
Corporate videos are designed to be split into segments: in addition to the full-length video, shorter clips are produced to feature on website pages, explaining processes, products and services. If you have a head office, a retail outlet or a business to showcase, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como. We organised the site visit, filmed in the showroom and edited the footage for Abbattista Spa.
It offers an inside look at the branch: the staff, the showroom and the counter for trade customers, to help those unfamiliar with it understand what they can find there and how they are guided in their choice.
Because that’s the format used for websites, YouTube and in-store screens. For Stories and Reels on social media, you can create a vertical video from the same footage.
Our corporate videos are designed to be split into several parts: as well as the full-length video, short clips are created to be embedded on the website to explain processes, products and services.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
It depends on the number of shooting days, the number of locations, the people involved, the duration and the formats to be delivered. We start with a site visit and a shot list, then draw up a quote.