Abbattista Video production for a bathroom furniture showroom
Video production for a bathroom furniture showroom Photo/Video
Video for the bathroom furniture showroom in Novara
For the Novara showroom, Abbattista needed a video that would work well on social media: short, light-hearted and instantly recognisable. We produced a 16:9 widescreen video in Full HD, lasting 1 minute and 3 seconds, featuring a protagonist who walks through the showroom spaces, describing them as she goes.
The journey begins on the street and winds its way through the various areas, past products and finishes, and during consultations with staff, before concluding with the logo and the showroom’s name. Opening with a person walking gives the viewer a point of view: she is the one guiding them, and no explanation is needed to understand where they are.
The style is dynamic and modern: close-up shots and fast-paced editing, designed to hold the attention of those scrolling through their feed. The effect is that of a short story rather than a catalogue, with a light-hearted and entertaining tone that brings the showroom closer to an audience that is not yet familiar with it.
The format is horizontal, making it suitable for websites, YouTube and in-feed adverts. If you also need a vertical version for Reels and Stories, this can be created from the footage and adapted, with dedicated editing and the opening seconds designed to make viewers stop scrolling.
The showroom video for social media: team and equipment
On social media, a video about a showroom has to stand out from the crowd, and this is where our video production service begins: before we even pick up the camera, we define the narrative thread – that is, who guides the viewer, where they’re taken and how the story concludes. In Novara, all it took was a journey from the street to the consultation room, with a protagonist acting as the guide.
The video is produced by our video department: Andrea is in charge of creative direction, whilst Marco and Edis are behind the camera, handling everything from filming and editing to post-production. To light the settings, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the LED lights bring out the best in materials and finishes, the sliders and dollies ensure smooth movements, whilst the gimbal allows us to follow a person as they walk.
We produce vertical-format content for reels and stories, with a fast pace and opening seconds designed to grab attention, as well as horizontal videos for websites, YouTube and adverts. The team works with its own equipment, from concept to file delivery.
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NewVisibility, a video production and communications agency in the province of Como.
Dynamic, modern and a little playful: a female protagonist walks through the showroom and the editing is fast-paced to hold the viewer’s attention.
Yes, for Facebook, YouTube and in-feed adverts. For Stories and Reels, you can create a vertical video using the same footage.
Because it offers a perspective: the viewer follows a person, not a list of products. It’s a simple way to make an exhibition space more engaging.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
This involves a site visit, a shot list and an agreement on filming times. Filming takes place whilst the shop is open or during designated times, as required.