Abbattista Video production for a bathroom furniture showroom in Milan
Video production for a bathroom furniture showroom in Milan Photo/Video
Video for the bathroom furniture showroom in Milan
The Milan showroom is one of the Abbattista outlets we’ve featured in a video series dedicated to showrooms. The video lasts 1 minute, is in 16:9 Full HD landscape format and opens with the logo and the name of the showroom.
The narrative follows two protagonists as they move through the spaces, amongst products, materials and finishes, right up to the consultation and design stage with the staff: the moment when the idea becomes a project, which is why we included it.
The visual style is modern, with editing that alternates between light-hearted moments and more carefully composed shots. The lighter scenes make the showroom feel accessible and approachable, whilst the more polished ones showcase finishes and materials. This balance is at the heart of the video: entertaining enough to watch right to the end, yet precise enough to convey what’s on offer.
It’s designed for those scrolling through social media and for those looking for information on the website: in just a few seconds, viewers understand what they’ll find in the showroom and how they’ll be guided through their choice. The landscape format is suitable for the website, YouTube and in-feed adverts; for Reels and Stories, a vertical version is prepared.
From filming to editing: the video team behind the showroom
A showroom video begins long before the camera rolls: a site visit, a shot list, deciding who will appear on camera, followed by filming and editing with careful attention to pacing, music and graphics. This is the approach taken by our video production service, and it is always the same team that carries it out.
NewVisibility’s video department consists of Andrea, who oversees creative direction, and Marco and Edis, who handle filming, editing and post-production. For showrooms, we work with LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting must faithfully reproduce finishes and materials; the sliders and dollies guide the viewer’s gaze through the spaces; and the gimbal allows us to follow people without losing stability.
We own all the equipment, and the video is tailored to the channels where it will be used – websites and social media – with the option of a vertical format for Reels and Stories. If you’d like to showcase your showroom, let’s start with a chat.
Discover our video production services
NewVisibility, a video production and communications agency in the province of Como.
A look inside the Milan showroom: the spaces, the products, the finishes and a consultation with the staff.
Landscape 16:9, 1920x1080. Suitable for websites, YouTube and in-feed social media adverts.
Yes, the vertical format for Reels and Stories is created from the footage using specialised editing.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
It depends on the number of locations and people involved. Usually, we start with a site visit, schedule one or two days of filming, and then get on with the editing.