Video of Etro Home Interiors at the Salone del Mobile 2026
To mark the 2026 Salone del Mobile, we created an elegant and striking video for Etro Home Interiors, which captures the essence of the brand through refined visual storytelling: a vibrant interplay of colour, patterns and imagination.
The video highlights the sartorial heritage, the richness of the fabrics, the exotic textures and the decorative details of the Etro Living universe, with cinematic footage and a fast-paced edit.
The main video is in 16:9 landscape format (1920x1080) and runs for 1 minute and 6 seconds. The delivery also includes three clips in 9:16 vertical format (1080x1920), designed for reels and stories. The video is intended for the website, YouTube and social media; the vertical clips accompany the trade fair communications.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to feed the brand’s channels after the event.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site visit right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing always has a brisk pace, as this is what trade fair and social media content demands. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
The world of Etro Living: sartorial heritage, fabrics, exotic textures and decorative details, in a blend of colour, patterns and imagination.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.