Behind-the-scenes video for the Ornamenta armchair by Etro Home Interiors
Etro Home Interiors presents the ‘making of’ feature for two special pieces from the new Etro Ornamenta collection – an armchair and a screen – the result of multi-layered craftsmanship and extraordinary attention to detail. The NewVisibility team oversaw the video production.
Embroidered fabrics, hand-painted decorations, woven fringes and wood inlays blend art and design, offering a contemporary expression of Etro’s decorative spirit.
The main video is in 16:9 landscape format (1920x1080) and lasts 52 seconds. In addition to this, the delivery includes one clip in 9:16 portrait format (1080x1920), designed for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. In the ‘making of’ videos, we also focus on sound, with sound design featuring the ambient noises of the workplace and the sounds of tools and equipment. A ‘making of’ video brings the value of the work out of the workshop: it showcases the time, skill and expertise required to create a product and makes visible a value that isn’t apparent in the catalogue.
A team of videographers specialising in luxury and design brands
A design brand’s videos must showcase materials and details without losing momentum. That’s why our video department works with controlled lighting, precise camera movements and a strong rhythm, with the same team working on every project: a creative director who defines the style, and Marco and Edis handling filming, editing and post-production. In a ‘making-of’ video, the perspective is key: close-ups of gestures and materials, editing that gives the work its rhythm, and a format tailored to each channel. In our ‘making-of’ videos, we also pay close attention to sound, with sound design incorporating ambient noises and the sounds of tools and equipment.
Our equipment includes LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. Our deliverables are designed for multiple channels, with horizontal and vertical videos telling the same story.
Discover our video production services
NewVisibility, a video production agency in the province of Como, for a brand of the ONIRO Group. We handled filming, editing, post-production and sound design.
A central one: in our making-of videos we work on sound design using the ambient noises of the workplace and the sounds of tools and equipment, which accompany the images.
The main video is landscape 16:9 (1920x1080). A portrait 9:16 clip (1080x1920) is also available for Reels and Stories.
It depends on the product and the channels. As a rule, we start from a complete story of around one minute for the website and cut shorter videos from it for social media.
For filming we use LED lights from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. The same team follows the project from the location scouting to the delivery of the files.
It is the style we adopt for the ONIRO Group's brands: sharp editing and clean shots keep attention high on trade fair screens, the website and social media.