Etro Home Interiors Salone del Mobile 2024 accessories
Salone del Mobile 2024 accessories Photo/Video
Video: Etro Home Interiors accessories and furnishings at the Salone del Mobile 2024
Etro Home Interiors has returned to the Salone del Mobile 2024 in Milan, and NewVisibility has produced a video dedicated to the collection of accessories and home furnishings presented in the exhibition space.
The footage highlights the details: the richness of the fabrics, the exotic textures and the use of colour – which have always been the brand’s stylistic hallmarks – in its characteristic mix-and-match blend of eras and styles.
The main video is in 16:9 widescreen format (1920x1080) and lasts 2 minutes and 10 seconds. The video is designed for use on websites and social media.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing us to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. At trade fairs, we’re working to tight deadlines and with uncontrollable lighting conditions: we carry out a site visit before the event opens, map out a sequence of locations and start filming once the stand is ready, so that the video is available whilst the event is still underway.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. Each video is tailored to the platforms it will be published on: website, YouTube and social media, in both horizontal and vertical formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
A closer look at accessories and home furnishings: fabrics, exotic textures and colour – the brand’s stylistic hallmarks.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
Following a site visit, a shot list and an agreement on the schedule: filming takes place at the ready-set stand, either before or during the exhibition, so that videos and vertical clips can be delivered whilst the event is underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.