Etro Home Interiors Video production for the Etro Home Interiors Fuori Salone event
Video production for the Etro Home Interiors Fuori Salone event Photo/Video
Video of the Etro Home Interiors exhibition at Fuorisalone 2023
During Milan Design Week 2023, Etro Home Interiors unveiled the first collection designed by creative director Marco De Vincenzo, which reinterprets the brand’s heritage with poetry and modernity. NewVisibility produced the video of the exhibition, to bring the Fuorisalone experience to those who were unable to attend.
The video takes viewers through the spaces with immersive footage: furnishings, fabrics with undulating patterns, deep colours and accessories that come together in a single narrative of contemporary living. The editing has a brisk pace and concludes with the brand’s logo.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute. The delivery also includes 5 clips in 9:16 portrait format (1080x1920), designed for Reels and Stories. The video is intended for the website, YouTube and social media; the vertical clips support the event’s promotion.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: incisive editing, clean shots and no unnecessary pauses. A Fuorisalone exhibition lasts for just a few days: the video captures its atmosphere and allows us to share it with customers who were unable to visit, on the website and on social media.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site survey right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative direction team sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. For event set-ups across the city, the plan is finalised before the event begins: a site visit, a layout of the venues and filming once the space is ready, to produce videos and vertical clips for social media whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. The editing process always has a brisk pace, as this is what the content for trade fairs and social media demands. If you have a product or an installation to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Individual spaces within the exhibition, designed for reels and stories during Design Week.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
With a site visit, a schedule of the venues and an agreement on timings: filming begins as soon as the venue is ready, so videos and vertical clips are available whilst the event is taking place.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on exhibition screens, the website and social media.