On-location video in Pavia for Etro Home Interiors
For Etro Home Interiors, we filmed a video at a location in Pavia, chosen to showcase the brand’s furnishings in a setting with real character.
The main video lasts approximately 1 minute and 28 seconds, with a fast-paced edit, and is accompanied by a series of vertical clips for social media and stories.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 28 seconds. The delivery also includes 12 clips in 9:16 vertical format (1080x1920), designed for Reels and Stories. The video is intended for the website and social media; the vertical clips are designed for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. Filming at a carefully chosen location allows us to showcase the product in its ideal setting, with lighting and an atmosphere that are difficult to achieve in a showroom or studio.
From filming to editing: our video production service
NewVisibility’s video production service supports the client from the site survey right through to the delivery of the files. An in-house team works on the ONIRO brand videos: the creative team sets the style and narrative, whilst Marco and Edis handle filming, editing and post-production. For on-location videos, the choice of venues, the natural light at the time and the angle of view are key: we carry out a site visit before filming and, where necessary, we also shoot from above using drones.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We also use drones for location and corporate videos. The editing always has a brisk pace, as this is what’s required for content aimed at trade fairs and social media. If you have a product or exhibition stand to showcase, we’ll start with a site visit.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Because it allows you to showcase the furniture in its ideal setting, with lighting and ambience that are more difficult to achieve in a showroom.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Depending on the story you want to tell and the available light. We’ll carry out a site visit, assess the timing and angles, and finalise the shooting schedule.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.