Etro Home Interiors Advert filmed on location in Vigevano
Advert filmed on location in Vigevano Photo/Video
On-location video shoot in Vigevano for Etro Home Interiors
For Etro Home Interiors, we produced a video on location in Vigevano, in a historic setting that provides the backdrop for the brand’s furnishings and fabrics.
The main video lasts approximately 1 minute and 37 seconds and has a brisk pace. The main video is accompanied by shorter clips, including some in portrait format, designed for social media.
The main video is in 16:9 landscape format (1920x1080) and lasts 1 minute and 37 seconds. The delivery also includes 6 clips in 9:16 vertical format (1080x1920), designed for Reels and Stories. The video is designed for the website and social media; the vertical clips are designed for Reels and Stories.
As with all the videos we produce for the ONIRO Group’s brands, the pace is brisk: sharp editing, clean shots and no unnecessary pauses. Filming at a carefully chosen location allows us to showcase the product in its ideal setting, with lighting and an atmosphere that are difficult to achieve in a showroom or studio.
The video department: a brisk pace, filming and post-production
For the brands within the ONIRO Group, our video department works in a distinctive style: a brisk pace, clean shots and editing that keeps the viewer engaged. A dedicated team oversees the project from concept to delivery, with a creative director setting the narrative and Marco and Edis handling filming, editing and post-production. For on-location videos, the choice of venues, the natural light at the time and the angle of view are key: we carry out a site survey before filming and, where necessary, also shoot from above using drones.
For filming, we use our own 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals. We also use drones for location and corporate videos. Every video is designed for the channels on which it will be shown: websites, YouTube and social media, in both landscape and portrait formats. If you’d like a video for your brand, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, working for a brand within the ONIRO group.
Because it allows the product to be placed in an authentic setting, with lighting and atmosphere that are difficult to recreate in a showroom.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Depending on the story you want to tell and the available light. We’ll carry out a site visit, assess the timing and angles, and finalise the shooting schedule.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department is a dedicated team: a creative director who sets the style, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the handover of the files, the team remains the same.
This is the style we adopt for the ONIRO Group’s brands: dynamic editing and crisp shots keep viewers engaged on trade fair screens, the website and social media.