SEO
For Etro Home Interiors, the furniture and decor line of ONIRO Group, we handle SEO with the aim of making the website more visible in searches related to Made in Italy luxury furniture. We work on page structure, content and keywords, so that the collections, products and the brand's world are easy to find for people planning their home.
Creative strategy
We define the creative strategy for Etro Home Interiors starting from the brand's visual identity: paisley, colours and fabrics become the common thread of every piece of content. We build ideas, formats and guidelines that tell the story of the collections in a consistent and recognisable way, from social channels to paid campaigns.
Pinterest campaigns
We manage the Pinterest campaigns for Etro Home Interiors, the platform where people looking for interior inspiration discover new brands. With visually striking promoted pins, we bring rooms, fabrics and details to an audience interested in luxury design, increasing brand awareness and qualified traffic to the website.