Taking over a campaign started by others
In Como, social campaigns already started by others can be taken over and optimised by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We start with an analysis of accounts, audiences, creative and the data collected, then propose what to keep and what to correct.
We work for companies in Como, Brianza, Milan and Canton Ticino. Some of our websites have received international CSSDA awards, as we describe on the Awards page.
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What we check in an existing campaign
No generic promises: first we look at the data, then we decide.
Do you have a campaign to restart?
Write to us: from Cantù we analyse campaigns for companies between Como, Milan and Lugano.
To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.
A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.
A social campaign stops working because of audience saturation, worn-out creative, seasonal changes or competition, or because the landing page needs improving. From Cantù we analyse the data to find the cause and step in, for companies in Como, Brianza and Milan.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.
The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.