There is no perfect video for everyone: it depends on objective, audience and platform. In general it pays to show the subject straight away, use subtitles, keep a fast pace and close with a clear request. The vertical format makes better use of the phone screen, where stories and reels are watched.
Our team handles filming, editing and adaptations in-house, also with AI tools when needed. For companies in Como, Brianza and Milan this means a single direction across video and campaign, and the ability to easily prepare different versions of the same story.
If you want to know how we work on filming, visit the Video page.
Small touches that make the difference in the feed.
Let's talk: we are in Cantù, a few minutes from Como.
In Como, photos, videos and social ads are created by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We work with companies in Como, Brianza, Milan and Canton Ticino, and some of our sites have received international CSSDA awards.
The call to action is the ad's invitation to act, the button and the phrase that tell viewers what to do next. In Cantù we choose it together with companies in Como and Brianza, consistent with the campaign objective and the destination page.
Carousel ads show several scrollable images or videos within the same ad, each with its own headline and link. They are useful for presenting several products or the steps of a service: we design them in Cantù for companies in Como, Brianza and Milan.
In B2B, useful, concrete content works for those who decide: videos, photos, copy and landing pages that explain a problem and how you solve it. The in-house team at NewVisibility in Cantù, in the province of Como, produces photos and videos for companies in Brianza and Milan, keeping the message consistent.
Placements are the spaces where your advertising appears: feed, stories, reels and other areas of the platforms. They can be left automatic or chosen by hand. For the companies in Como and Milan we follow from Cantù, we test them and move the budget to where it performs best.
