The ad placements are the spaces where your advertising appears: feed, stories, reels and other areas of the platforms. You can let the platform choose automatically or select them by hand, based on objective and creative.
For the companies in Como, Brianza and Milan that we follow from Cantù, we compare the results of the different spaces and move the budget to where the ads work best. You need creative adapted to each format: our videos and photos are produced in-house.
The Meta and Instagram campaigns of a company in Como can be managed by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, CSSDA awards for some sites and our own servers. Objectives and budget are defined together, with a clear report.
Before changing channel, check objective, audience, creative and measurement, because the problem is not always the platform. If the data confirms it, you correct or move the budget. From Cantù we help companies in Como, Brianza and Milan read the results with method.
Facebook is better suited to wide reach and local enquiries, Instagram to visual brand storytelling. For a company in Como or Brianza it often makes sense to start with both, using the same ads manager, and let testing and measurement show where to push the budget.
To adapt an ad to feed, stories and reels you rethink format, framing and text for each placement, keeping important information away from the edges in vertical formats. Our team in Cantù prepares several versions of the material for companies in Como and Brianza.
To coordinate social and Google campaigns you give each channel its role: social media make people discover the brand, Google catches those already searching, remarketing brings back those who visited the website. From Cantù we manage both for companies in Como, Brianza and Milan.
