Social campaigns for e-bikes
NewVisibility, a communication agency in Cantù, in the province of Como, manages the sponsored campaigns on Instagram and Facebook for Ebike Lab, an e-bike retailer with a shop in Como. A strategy built to put the bikes in front of people who are ready to buy: local campaigns for the shop, national campaigns for the online shop and seasonal promotions.
Meta campaigns, local and national
For Ebike Lab, we at NewVisibility set up and optimise Meta campaigns on Instagram and Facebook with two levels of targeting. Local campaigns reach people living in and around Como and bring them into the shop, while national campaigns push e-MTBs and city e-bikes towards the online shop.
We work with catalogue campaigns and Advantage+, so each model is shown to the people most likely to buy it, and we track every ad with UTM parameters to measure results. During discount and seasonal promotion periods we update ad headlines and copy, so that the message is always in line with the offer. From our team in Cantù, in the province of Como, we handle strategy, creative and optimisation, to turn visibility into sales.