One ad, many placements
To adapt an ad to feed, stories and reels you need to rethink the format, framing and text of each placement, instead of reusing the same file everywhere.
In the feed people scroll at a relaxed pace and stop at what catches their eye; in stories and reels the screen is vertical and full height, and important information must be kept away from the edges. For companies in Como and Brianza this often means shooting or cropping videos with several versions in mind from the start.
Need ads ready for every format?
Write to us: we will help you prepare the right versions for each placement.
The copy of a social ad is written with an attention-grabbing opening, a concrete benefit and a clear call to action, consistent with the landing page. In Cantù we write and review copy for companies in Como, Brianza and Milan, also with the support of AI.
The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.
In Como, photos, videos and social ads are created by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We work with companies in Como, Brianza, Milan and Canton Ticino, and some of our sites have received international CSSDA awards.
A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.
You link each ad to a dedicated landing page, with a consistent message and a single action, such as requesting contact. Avoid sending people to the home page. In Cantù we design page, photos, video and campaign together, for companies in Como, Brianza and Lugano.