How do you use landing pages in social campaigns?

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Landing page

A page designed for a single action

Landing pages in social campaigns are dedicated pages where people arrive after clicking the ad: a message consistent with the ad and a single action to take, such as requesting contact. For a company in Como or Brianza, avoid sending people to the home page, where they risk getting lost.

What must not be missing

The elements of an effective landing page

We design the page together with the ad, so promise and content stay aligned.

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  • Headline that echoes the ad's message
  • Clear content on the offer, the benefits and the way we work
  • Simple form, with few fields
  • Fast loading, including on smartphones
Our way of working

Website, photo and video from the same studio

In Cantù, in the province of Como, we develop the page, produce photos and videos and set up the campaign. The result is a consistent path for companies between Milan and Lugano. For the creative idea and the message you can also see the Creative strategy page.

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Need a landing page for your campaign?

Write to us: we will propose a tailored page for your ads.

Services of interest

Remarketing with video reaches people who have watched your videos again, with an ad closer to a contact request. We produce the videos in-house in Cantù and use them in campaigns for companies in Como, Milan and Lugano, checking the results every day.

The duration of a remarketing audience depends on the customers' decision cycle, the type of action taken and campaign testing. For companies in Como and Brianza we set it with you from Cantù and adapt it along the way, excluding those who are already customers.

To generate B2B enquiries in Brianza you reach decision-makers by role and sector with content that demonstrates expertise, then use remarketing towards those who showed interest. From Cantù we support companies in Brianza, Como and Lecco, linking social media, website and management system.

To exclude existing customers you create an audience of people who have already bought or contacted the company and exclude it from campaigns aimed at new customers. The budget is concentrated on people who do not know you yet. From Cantù we do this for companies in Como, Brianza and Milan.

The Conversions API sends Meta the actions taken on the website directly from the server and works alongside the pixel, making tracking more complete. It needs careful assessment of consent and privacy. In Cantù, in the province of Como, we handle it together with website development for companies in Como and Brianza.

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