MisuraEmme is a successful company operating in the furniture sector, basing its business on ongoing research and monitoring of trends to offer original and innovative products, all made in Italy.
Here at NewVisibility, a web agency based in the province of Como, we share MisuraEmme’s philosophy, and have been working in partnership with them for several years.
Below are the details of the projects.
The website was designed and developed by us at NewVisibility, a web agency in Cantù, in the province of Como: a complete catalogue, a reserved area for professionals and dedicated tools for choosing finishes.
It is a tool that lets you put together combinations of materials and finishes directly online, so customers arrive at the showroom with their ideas already taking shape and the sales process is shorter.
The website is in Italian, English and Chinese because high-end Italian design has an established outlet in Asian markets: speaking the customer's language shapes how the brand is perceived.
The CSS Design Awards Special Kudos, an international award recognising the best websites for design, usability and innovation.
Since 2017: we film the MisuraEmme stand at every edition of the Salone del Mobile in Milan, with a main landscape video and vertical clips for social media.
With a site visit before opening, a running order of the spaces, filming once the stand is ready using LED lights, sliders, dollies and Ronin gimbals, and delivery of the video and social clips while the fair is still running.
Among others, the ads for the Collezione Living and the Collezione Palo Alto I-Box: short videos that showcase materials and solutions, used on the website, on social media and in showrooms.
Yes, with a corporate video on production, a video on the history of the brand and one on the Beverly West contract project, designed to be split up and used across the different pages of the website.
Our video team, which in 2026 made both the video of the Milan showroom and the one of the opening event.
Yes. For MisuraEmme we filmed the interview with Cristiano Borgonovo about the new production site and a video interview at the Salone del Mobile.
