MisuraEmme Video: Salone del Mobile 2018 in Mariano Comense
Video: Salone del Mobile 2018 in Mariano Comense Photo/Video
Video of the MisuraEmme stand at the 2018 Salone del Mobile
In 2018, MisuraEmme returned to the Salone del Mobile in Milan with a stylish and tasteful stand, and asked NewVisibility to capture it on video. It is an event that the Mariano Comense-based brand attends every year to present its new collections.
The video takes the viewer through the different areas of the stand, alternating between a bird’s-eye view and closer shots to showcase both the overall layout and the quality of the finishes. The atmosphere is sophisticated, with soft lighting and a pace that flows smoothly without ever feeling rushed.
The main video is in 16:9 landscape format (1600x900) and lasts 22 seconds. It is designed for the website and post-fair communications.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a shot list, followed by filming and, finally, editing and post-production. The same team handles the entire process: Andrea as creative director, and Marco and Edis on camera and editing. At trade fairs, we’re working against a tight schedule and with lighting we can’t control: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the environment, the sliders and dollies add movement to the camera, and the gimbal keeps handheld shots steady. We provide our own equipment, so we organise the timing and set-up ourselves.
Discover our video production services
NewVisibility, a video production agency in the province of Como.
Because a stand only lasts a few days, whereas a video remains available for months: it lets the brand show its collections to customers and architects who did not visit the trade fair.
The main video is in 16:9 landscape format (1600x900). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.