MisuraEmme Video interview production for the Salone del Mobile
Video interview production for the Salone del Mobile Photo/Video
MisuraEmme video interviews for the 2025 Salone del Mobile
Ahead of the 2025 Salone del Mobile, our team has produced four video interviews to explore the identity, values and latest developments at MisuraEmme, a long-established name in ‘Made in Italy’ design. Speaking are Massimo Dei and Ottaviano Borgonovo.
The narrative is told through the interviewees’ own words, accompanied by images of the furniture and modules on display, with superimposed subtitles. Careful visual direction alternates between the speaker’s face and close-ups of the products, highlighting the brand’s creative vision, stylistic research and attention to detail.
The project includes the four interviews in landscape format and a portrait-format clip of one of them, for social media channels.
The main video is in 16:9 landscape format (1920x1080) and runs for 2 minutes and 31 seconds. The delivery also includes 1 clip in 9:16 vertical format (1080x1920), designed for Reels and Stories. The interviews are designed for the website, social media and communications related to the Salone.
A video interview gives the brand a face and a voice: it allows the brand’s vision, values and latest developments to be explained more directly than a press release, and lends itself to being repurposed into several short pieces of content.
A team of video producers, a single point of contact
With NewVisibility, you speak directly to the people who film and edit your video. The video team consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. For interviews, we handle the direction, sound and lighting: it doesn’t take much for someone speaking on camera to come across as natural, provided the setting and set are just right.
For filming, we use our own 300–1,200-watt LED lights, sliders, dollies and Ronin gimbals. The video is designed for the channels where it will be used – websites and social media – with the option of a vertical format for Reels and Stories. If you’d like to tell your story, let’s start with a chat.
Discover our video production services
Four, as told by the people behind the brand, with images of the products showcased at the trade fair.
NewVisibility, a video production agency based in the province of Como, specialising in visual direction, lighting and sound.
The main video is in 16:9 landscape format (1920x1080). A vertical clip in 9:16 format (1080x1920) is also available for Reels and Stories.
We agree on the questions and messages, set up a studio with professional lighting and sound, and film from multiple angles to ensure a smooth and natural edit.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.