MisuraEmme Video: Salone del Mobile 2022 in Mariano Comense
Video: Salone del Mobile 2022 in Mariano Comense Photo/Video
Video of the MisuraEmme stand at the 60th edition of the Salone del Mobile
MisuraEmme proudly took part in the 60th edition of the Salone del Mobile and commissioned NewVisibility to produce the official video for its stand. The Mariano Comense-based brand needed content capable of conveying the quality of its products in just a few seconds.
The footage focuses both on the rooms as a whole and on details such as drawers, handles and surfaces, showcasing the craftsmanship behind each element. Lighting and camera angles lend depth to the spaces without sensationalising them.
The main video is in 16:9 landscape format (1920x1080) and lasts 36 seconds. It is designed for the website, social media and post-fair communications.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
From the shot list to the edit: the work of our video department
A successful video begins before the director shouts ‘action’: location scouting, scripting, deciding who will appear on camera, followed by filming and editing with careful attention to pacing, music and graphics. This is the approach taken by our video production team, led by Andrea (creative director) and supported by Marco and Edis (filming, editing and post-production). At trade fairs, we’re working against the clock and with uncontrollable lighting conditions: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We own all the equipment, which includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. Tell us what you want to showcase and we’ll build the video around that.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, with a team on site during the trade fair.
The stand’s interior spaces and some construction details of the furnishings, to give an idea of the materials and finishes.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.