MisuraEmme Video production for the Salone del Mobile 2024
Video production for the Salone del Mobile 2024 Photo/Video
Video of the MisuraEmme stand at the 62nd edition of the Salone del Mobile
For the 62nd edition of the Salone del Mobile, NewVisibility once again partnered with MisuraEmme to produce a cinematic video that effectively conveys the brand’s philosophy of contemporary living.
From minimalist designs to the most sophisticated interiors, the video captures the spirit of the exhibition project, highlighting the details through lighting, dynamic camerawork and carefully crafted editing. The footage alternates between complete interiors and close-ups of tables, upholstered furniture and panelling.
The main video is in 16:9 widescreen format (1920x1080) and lasts 32 seconds. It is designed for use on the website, social media and in commercial presentations.
The stand lasts just a few days, but the video remains. It is the simplest way to showcase the collections to customers, architects and agents who did not attend the trade fair, and to provide content for the brand’s channels after the event.
The video department that oversees the project from concept to delivery
Behind this project is the video department at NewVisibility. Andrea is in charge of creative direction, whilst Marco and Edis are the hands and eyes behind the camera, from filming to editing and right through to post-production. At trade fairs, time is tight and lighting is beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
Our video production service handles every project from concept to final edit. For filming, we use 300 to 1,200-watt LED projectors, sliders, dollies and Ronin gimbals, all of which we own. If you have a business, a product or a space to showcase, start with our video service.
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NewVisibility, a video production agency based in the province of Como, working on an ongoing basis with the brand.
This involves filming with a moving camera, carefully crafted lighting and dynamic editing, resulting in a style closer to the language of cinema than to simple documentary.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.