Video of the MisuraEmme stand at the 61st edition of the Salone del Mobile
In 2023, MisuraEmme once again brought its vision of Made in Italy elegance and design to the 61st edition of the Salone del Mobile in Milan. NewVisibility captured the atmosphere of the stand and the new collections in an evocative video, crafted with meticulous attention to detail.
The video opens with a brief introduction before moving into the interiors: spacious rooms, walk-in wardrobes, bedrooms and surfaces, captured in warm tones. The editing emphasises continuity, giving the viewer the impression of walking through the stand.
The main video is in 16:9 landscape format (1920x1080) and lasts 39 seconds. It is designed for the website and social media channels.
A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing you to showcase the collections to those who couldn’t attend and providing material for newsletters and sales presentations.
The NewVisibility video team: people, methodology and equipment
Who produces NewVisibility’s videos? An in-house team: Andrea as creative director, and Marco and Edis handling filming, editing and post-production. Working with the same team on every project ensures a consistent style and makes communication easier. At trade fairs, we’re working to tight deadlines and with lighting we can’t control: we carry out a site visit before the event opens, map out a sequence of areas to film, and shoot once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
To light the scene and move the camera, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We own and manage all our equipment in-house. If you’re thinking of producing a video for your company, our video production service is the place to start.
Discover our video production services
NewVisibility, a video production and communications agency in the province of Como.
This video aims to convey a certain atmosphere rather than simply list products: lighting, rhythm and music all combine to convey the brand’s style.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.