MisuraEmme Video production for the Salone del Mobile 2025
Video production for the Salone del Mobile 2025 Photo/Video
Official video of the MisuraEmme stand at the 63rd edition of the Salone del Mobile
At the 63rd edition of the Salone del Mobile, MisuraEmme presented an exhibition that combines innovation and tradition. NewVisibility produced the official video of the stand, offering an immersive and authentic glimpse into the visitor experience.
The visual style is modern and the narrative flows smoothly: the camera moves through the spaces with controlled movements, lingering on tables, panelling, walk-in wardrobes and details. The result highlights the quality of the design and the attention to detail, whilst remaining easy to follow.
The main video is in 16:9 widescreen format (1920x1080) and runs for 2 minutes and 28 seconds. The video is designed for use on the website, social media and in sales presentations.
A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing you to showcase the collections to those who were unable to attend and providing material for newsletters and sales presentations.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a shot list, followed by filming and, finally, editing and post-production. The same team handles the entire process: Andrea as creative director, and Marco and Edis on camera and editing. At trade fairs, we’re working against a tight schedule and with lighting we can’t control: we carry out a site visit before the event opens, draw up a shot list for the different areas and film once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the environment, the sliders and dollies add movement to the camera, and the gimbal keeps handheld shots steady. We provide our own equipment, so we organise the timing and set-up ourselves.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
Because it is the key content of this edition: it is used on the website, on social media and in presentations, and shorter pieces are derived from it.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the opening seconds designed to grab the viewer’s attention.