How is a trade fair stand video made?

At a trade fair you work with little time and with lighting you cannot control. That is why we at NewVisibility, an agency in Cantù, in the province of Como, start with a site visit before opening and draw up a running order of the spaces. Then we film once the stand is ready, so the video and the vertical clips for social media are available while the event is still under way.

We use LED lights from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting adapts to the setting, sliders and dollies give the camera movement and the gimbal keeps handheld shots steady. The equipment is our own, so we organise timings and set-up ourselves, as with the MisuraEmme videos at the Salone del Mobile.