MisuraEmme Video: Salone del Mobile 2019 in Mariano Comense
Video: Salone del Mobile 2019 in Mariano Comense Photo/Video
Video of the MisuraEmme stand at the Salone del Mobile 2019
MisuraEmme, a designer furniture brand from Mariano Comense, takes part in the Salone del Mobile every year alongside the leading furniture and design manufacturers. In 2019, they commissioned us to produce a video of their exhibition space, to showcase their collections and the atmosphere of their stand to those who were unable to attend the fair.
The video focuses on the attention to detail and the quality of the products: finishes, materials and the exhibition spaces, captured using slow-motion shots and close-ups that convey the experience of visiting the stand.
The main video is in 16:9 widescreen format (1920x1080) and lasts 59 seconds. It is designed for the website and social media, to extend the stand’s reach beyond the days of the trade fair.
A video of the stand outlives the trade fair: it remains on the website and social media for months, allowing the collections to be shown to those who were unable to attend and providing material for newsletters and sales presentations.
The video department that oversees the project from concept to delivery
NewVisibility’s video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who are the hands and eyes behind the camera, from filming to editing and right through to post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
Our video production service handles every project from concept to final edit. For filming, we use 300 to 1,200-watt LED projectors, sliders, dollies and Ronin gimbals, all of which we own. If you have a business, a product or a space to showcase, start with our video service.
Discover our video production services
NewVisibility, a video production agency based in the province of Como, with professional videographers on site during the trade fair.
A closer look at the MisuraEmme exhibition space: interiors, finishes and materials from the collections on display at the trade fair.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.