MisuraEmme Video: Salone del Mobile 2017 in Mariano Comense
Video: Salone del Mobile 2017 in Mariano Comense Photo/Video
Video of the MisuraEmme stand at the 2017 Salone del Mobile
During Milan Design Week, the Salone del Mobile brings together the world’s leading furniture and design manufacturers in Rho. MisuraEmme takes part every year with an elegant exhibition space, and in 2017 they asked us to produce a video for them.
The footage explores the stand with fluid camera movements and shots that alternate between complete rooms and details of the furnishings, using warm, dark tones that highlight the materials and finishes. The editing lends the narrative an elegant continuity, like a wordless guided tour.
The main video is in 16:9 landscape format (1600x900) and lasts 26 seconds. The video is designed for the brand’s website and social media channels.
A video of the stand has a longer lifespan than the trade fair itself: it remains on the website and social media for months, allowing the collections to be shown to those who were unable to attend and providing material for newsletters and sales presentations.
A team of video producers, a single point of contact
With NewVisibility, you deal directly with the team who film and edit your video. The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. At trade fairs, time is tight and lighting conditions are beyond our control: we carry out a site visit before the event opens, draw up a schedule of the different areas and start filming once the stand is ready, so that the video and vertical clips for social media are available whilst the event is still underway.
For filming, we use our own 300–1,200-watt LED lights, sliders, dollies and Ronin gimbals. The video is designed for the channels where it will be used – website and social media – with the option of a vertical format for Reels and Stories. If you’d like to showcase your business, let’s start with a chat.
Discover our video production services
NewVisibility, a video production agency in the province of Como.
The MisuraEmme stand at Milan Design Week: interiors, furnishings and details on display at the fair.
The main video is in 16:9 landscape format (1600x900). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With a site visit, a shot list of the different areas and an agreement on timings: filming takes place once the stand is ready, before or during the fair, so that the video and vertical clips can be delivered whilst the event is still underway.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.