Advert for MisuraEmme’s Living Collection
The adventures of MisuraEmme’s charming little dog continue with the second episode of the advert series produced by NewVisibility for the design and furniture company based in Mariano Comense. This time, the focus is on the Living Collection.
As with the first episode, a bespoke set was created for the shoot, featuring a family in a domestic setting acting out everyday life around the furniture. The editing brings together the narrative, the product and a light-hearted tone consistent with the series.
The main video is in 4:3 landscape format (1440x1080) and lasts 36 seconds. The advert is the second instalment in the series, designed for distribution online and on social media.
A well-written advert makes a product recognisable and links it to a situation that the audience understands immediately; it is useful content for both the website and online campaigns.
The video department that oversees the project from concept to delivery
NewVisibility’s video department consists of Andrea, who oversees the creative direction, and Marco and Edis, who are the hands and eyes behind the camera, from filming to editing and right through to post-production. For adverts, we start with a script: choosing the characters, setting up bespoke sets, filming and editing with a focus on pacing and music.
Our video production service handles every project from concept to final edit. For filming, we use 300 to 1,200-watt LED lights, sliders, dollies and Ronin gimbals, all of which we own. If you have a business, a product or a space you’d like to showcase, start with our video service.
Discover our video production services
NewVisibility, a video production agency in the province of Como.
Because a recurring character makes content recognisable and allows different products to be presented in the same tone.
The main video is in 4:3 landscape format (1440x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With an idea, a script and a bespoke set. Filming takes place over one or more days, followed by work on editing, music and graphics.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.