MisuraEmme Video: The History of Furnishings in Mariano Comense
Video: The History of Furnishings in Mariano Comense Photo/Video
Motion graphics depicting the history of MisuraEmme
For a company that has been producing designer furniture for over a century, history is a fundamental element. MisuraEmme asked us to create a video showing the company’s evolution from its origins to the present day, in a concise and accessible narrative.
We opted for motion graphics, which allow us to combine archive footage, product photos and text into a single narrative, with coordinated transitions and pacing. The video is organised into chapters that take the viewer from the past to today’s collections.
The main video is in 16:9 widescreen format (1920x1080) and lasts 1 minute and 36 seconds. It is designed for use on the website, at trade fairs and in corporate presentations.
A corporate history video showcases the strength of a brand: years of work, product evolution and the people behind it – all condensed into a few minutes and presented in a style that works equally well on websites, at trade fairs and in presentations.
From the shot list to the edit: the work of our video department
A successful video begins before the director shouts ‘action’: location scouting, scripting, deciding who will appear on camera, followed by filming and editing with careful attention to pacing, music and graphics. This is the approach taken by our video production service, led by Andrea (creative director) and Marco and Edis (filming, editing and post-production). Motion graphics allow us to convey what cannot be filmed: history, statistics and people from different eras, all woven into a single narrative with coordinated pacing and visuals.
We own all the equipment, which includes LED projectors ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. Tell us what you want to show and we’ll build the video around that.
Discover our video production services
NewVisibility, a video production and communications agency in the province of Como.
Because it allows you to combine materials from different eras, such as archive photographs and product images, into a narrative that is coherent in terms of rhythm and design.
The main video is in 16:9 landscape format (1920x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
We gather archive material, product photos and text, then create a motion graphics narrative with coordinated pacing, visuals and music.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.