MisuraEmme Promotional video for the Palo Alto I-Box Collection in Mariano Comense
Promotional video for the Palo Alto I-Box Collection in Mariano Comense Photo/Video
Advert for the Palo Alto I-Box collection by MisuraEmme
To mark the launch of its new range of wardrobes, MisuraEmme has commissioned NewVisibility to produce the advert for the Palo Alto I-Box collection. The star of the advert, alongside a little girl, is a playful little dog who demonstrates the wardrobe’s unique feature in his own way: the absence of internal side panels, which allows you to walk straight through it.
Behind the light-hearted nature of the story lies precise direction: a bespoke set, characters chosen for their tone and likeability, and editing that builds up the gag in a matter of seconds whilst leaving room for the product to shine. The concept conveys the wardrobe’s advantage without having to spell it out.
The main video is in 4:3 landscape format (1440x1080) and lasts 31 seconds. Two additional videos focusing on specific parts of the project were also produced. The advert consists of several parts, designed for distribution online and on social media.
A well-written advert makes a product recognisable and links it to a situation that the audience understands immediately; it is useful content for both the website and online campaigns.
The NewVisibility video team: people, methodology and equipment
Who produces NewVisibility’s videos? An in-house team: Andrea as creative director, and Marco and Edis handling filming, editing and post-production. Working with the same team on every project ensures a consistent style and makes communication easier. For adverts, we start with a script: choosing the characters, setting up bespoke sets, filming and editing with a focus on pacing and music.
For lighting and camera movement, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals. We own and manage all our equipment in-house. If you’re thinking about a video for your business, the starting point is our video production service.
Discover our video production services
NewVisibility, a video production agency in the province of Como, offering services from scriptwriting to editing.
The wardrobe without internal side panels, which you can walk through: a unique feature illustrated with a humorous scene rather than a description.
The main video is in 4:3 landscape format (1440x1080). For Reels and Stories, you can create a portrait-oriented video from the same footage.
With an idea, a script and a bespoke set. Filming takes place over one or more days, followed by work on editing, music and graphics.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
Yes. For Reels and Stories, we create content in a vertical format, with a fast pace and the first few seconds designed to grab the viewer’s attention.