Erba Idea

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For Erba Idea, a Brianza-based company operating in the ‘Made in Italy’ furniture and design sector, our agency, based in Cantù, in the province of Como, has overseen the development of their digital presence and visual identity, handling the creation of the website and the design of the logo.

As a web development agency based in the province of Como, we have designed a website that is modern, responsive and intuitive, designed to showcase the products to their best advantage and convey the brand’s stylistic identity. The information architecture and design have been carefully crafted to offer a smooth and effective browsing experience on every device.

At the same time, we developed a distinctive logo that is consistent with the company’s values, capable of best representing its elegance, quality and positioning in the world of contemporary design.

The project was launched with the aim of building a solid and recognisable corporate identity, capable of strengthening the online presence of Erba Idea and support its growth.

The result is a comprehensive digital ecosystem, where branding and web development work in synergy to showcase the company’s identity and offering to the full.

The work covered two areas: the new visual identity, with logo and applications, and the website in Italian and English, with catalogue, magazine and reserved area.

The upside-down "i" is the distinctive feature of the brand: it recalls the company's name and is paired with soft curves, designed for a recognisable logo consistent with the world of upholstered furniture.

It is the concept that guided the project: keeping the link with the company's history while updating the logo, palette, typeface and photographic mood for a more contemporary image.

From business cards to letterheads, from textile labels to the stand at the Salone del Mobile in Milan, through to the website, catalogues and social media profile.

In two lines, Idea and Heritage, each divided by type: sofas, armchairs, poufs and coffee tables, chairs.

A NewVisibility tool for the furniture sector, built into the website and already used in several other projects in the same industry.

No: there is also a magazine, the catalogues area, internal search and pages on the brand, history, craftsmanship and sustainability. The website has been online since 2026 in two languages.

To provide price lists updated in real time and content tailored to whoever logs in, with product sheets and PDF price lists generated automatically.

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